UK daily newspaper, The Sportsman, seeks Online Agen Bola Gambling advertising
The Sportsman, Britain’s first new national daily newspaper in 20 years, is betting that a gambling boom fueled by the Internet and televised soccer matches will help it overcome the industry’s lackluster advertising growth.
“The market has undergone a massive shift in the past five years,’’ said Max Aitken, the newspaper’s managing director and a great-grandson of Lord Beaverbrook, the legendary press baron. “The U.K. betting market in the past 10 years has grown from 5 billion pounds ($8.78 billion) to 40 billion pounds.’’
The Sportsman, which publishes its first issue today, aims at a new generation of gamblers attracted to Internet poker and the bevy of weekly soccer games now available on pay TV services such as British Sky Broadcasting Plc. The new London-based paper is taking on Trinity Mirror Plc’s Racing Post while billing itself as looking at a broader range of sports than “The Horse’s Mouth,’’ as the Trinity title calls itself.
Newspaper advertising has been in short supply in Britain in the past six months, with several publishers reporting lower ad sales. The Racing Post’s ad revenue fell 0.7 percent last year compared with an ad-sales decline of 11.4 percent for Trinity’s national newspaper unit. Average circulation was 70,334 in February.
The new seven-day-a-week Sportsman will cost 1 pound during the week and 1.20 pounds on weekends, and aims for an average daily circulation of 40,000, said Ed Pownall, a spokesman. It counts on betting shops such as Ladbrokes Plc and William Hill Plc for the bulk of its advertising.
Trinity Mirror will “vigorously defend our turf,’’ Chief Executive Officer Sly Bailey said earlier this month, and has already “modernized’’ the Racing Post through such features as a 36-page sports betting supplement on Saturday called RPSport.
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